The logo for “crumbs” reflects the warmth and charm of its hand-made felted toys. Inspired by the soft textures and delicate details of each piece, the design captures the brand’s focus on small joys, slow living, and the comfort of handcrafted work.
The name comes from the idea of tiny crumbs left behind after sharing something warm - a fresh pastry, a family gathering, or a quiet afternoon with a cup of tea. Just like those little traces, each toy is small, unique, and carries a feeling of warmth and nostalgia.
The sticker design is inspired by the first crumbs collection, featuring miniature hand-felted bears, each finished with a small bow that gives every character its own personality. The visual identity combines soft, neutral tones with simple typography to create a cozy, handcrafted feel.
