CAMPAIGN  /  POSTER  /  ANIMATION2023

Weniger Fliegen

Weniger Fliegen Campaign
Type
Campaign
Poster Design
Animation
Year
2023

Client
HGK FHNW project

For the project “Weniger Fliegen” (Flying Less), which focuses on the environmental impact of air travel, I created a series of three animated posters addressing the issue of carbon emissions. I wanted the posters to not only show the negative effects of flying but also to offer simple alternatives. That’s why I chose to compare planes with trains, highlighting just how much cleaner rail travel can be.

Each poster tells a short story of one scene from three different perspectives. I used bold colours and an illustrative style to catch attention and make the topic feel more accessible.

Campaign Poster 1Campaign Poster 2Campaign Poster 3

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